And, perhaps more significantly, should she even try?
The BBC reported last week that the American singer has set her sights on cracking India’s lucrative music market, suggesting that:
“With her choreographed routines, colourful costumes and catchy tunes, she has many trademark Bollywood characteristics … With a growing economy, and a population of more 700 million people under the age of 30, India’s rising middle classes have more money to spend. Bollywood music is still the most popular genre, which might explain why, as part of her mission, Lady Gaga has remixed a number of her songs to give them a more Indian flavour.”
I would love to hear the Indian-influenced remixes of Judas and Born This Way, which have reportedly been tweaked by American-Indian music company Desi Hits – but I can’t get past the sense that Lady Gaga’s primary USP is her appearance and her outrageous stage outfits. She’s not just about the music – she’s about theatre and pageantry.
And dresses made of meat … in a country where 80% of the population are “pure veg” Hindus?
Good luck, Gaga!
